Although the media would have you believe that regional media is dying, there is an argument that suggests its on the verge of having a renaissance thanks to digital media.
This means that now, more than ever, retail brands must not treat local PR as an afterthought.
Adam Vincenzini, who heads up one of the UK’s leading regional PR services, reMnet, tells Retail Marketing Maxim why local PR is important and what impact it can have.
Read the full article and let us know what you think: The Importance of Local PR in the Retail Sector
